{"id":77340,"date":"2025-04-03T17:53:48","date_gmt":"2025-04-03T10:53:48","guid":{"rendered":"https:\/\/www.kalib9.com\/?p=77340"},"modified":"2025-04-03T17:53:48","modified_gmt":"2025-04-03T10:53:48","slug":"heineken-silver-just-pulled-off-cambodias-smoothest-prank-at-the-biggest-kol-party-of-the-year","status":"publish","type":"post","link":"https:\/\/kraosrok.com\/?p=77340","title":{"rendered":"Heineken\u00ae Silver Just Pulled Off Cambodia\u2019s Smoothest Prank at the Biggest KOL Party of the Year"},"content":{"rendered":"

PHNOM PENH \u2013 3 APRIL 2025<\/span><\/p>\n

Heineken\u00ae Silver officially landed in Cambodia on Tuesday night\u2014unveiling itself through an epic plot twist that transformed Connexion (Koh Pich) into the capital\u2019s coolest and smoothest party destination. Heineken\u00ae set a new standard for product launches with an innovative and creative debut that redefines how brands introduce new offerings.\u00a0<\/span><\/p>\n

\"Darakornphotography
\u179a\u17bc\u1794\u1797\u17b6\u1796\u178f\u17c6\u178e\u17b6\u1784\u1793\u17b7\u1784\u1780\u17d2\u179a\u17c1\u178c\u17b8\u178f\u1791\u17c5\u1798\u17d2\u1785\u17b6\u179f\u17cb\u178a\u17be\u1798<\/figcaption><\/figure>\n

What began as the highly anticipated launch of a luxury moisturiser, “Heineken\u00ae Smootheriser,” swiftly became the smoothest April Fool\u2019s prank ever. Over [600+] guests, including top KOLs such as Sopheak Kosoma, Rainnie Dara, Stella, Pich Votey, Jane Dannie, Dalina, and many others, gathered expecting skincare and left with something even smoother\u2014a first taste of Heineken\u00ae Silver.<\/span><\/p>\n

\"Darakornphotography
\u179a\u17bc\u1794\u1797\u17b6\u1796\u178f\u17c6\u178e\u17b6\u1784\u1793\u17b7\u1784\u1780\u17d2\u179a\u17c1\u178c\u17b8\u178f\u1791\u17c5\u1798\u17d2\u1785\u17b6\u179f\u17cb\u178a\u17be\u1798<\/figcaption><\/figure>\n

Connexion shimmered in silver d\u00e9cor, a dazzling disco ball, and an electrifying atmosphere, the event delivered an unforgettable reveal moment. The moisturiser campaign was a playful front for Heineken\u00ae Silver, the refreshing new lager brewed at \u20131\u00b0C, boasting an extra-crisp, easy-drinking experience that’s just as smooth as the cream everyone was anticipating.<\/span><\/p>\n

\"Darakornphotography
\u179a\u17bc\u1794\u1797\u17b6\u1796\u178f\u17c6\u178e\u17b6\u1784\u1793\u17b7\u1784\u1780\u17d2\u179a\u17c1\u178c\u17b8\u178f\u1791\u17c5\u1798\u17d2\u1785\u17b6\u179f\u17cb\u178a\u17be\u1798<\/figcaption><\/figure>\n

“Cambodian consumers love excitement and surprises, and Heineken\u00ae Silver delivers on both. We wanted to launch in a way that was unexpected, engaging, and fun\u2014just like the beer itself. By creating a playful twist with the Heineken\u00ae Smootheriser, we turned an ordinary product reveal into an unforgettable experience. Heineken\u00ae Silver is all about smoothness, and this event was the perfect way to showcase that. Now, we can\u2019t wait for consumers across Cambodia to experience it for themselves!” adds Willem van den Wijngaart, Marketing Director of HEINEKEN Cambodia.<\/span><\/p>\n

\"Darakornphotography
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With smoothness in its DNA, Heineken\u00ae Silver is now officially available across leading supermarkets, convenience stores and select bars nationwide in Cambodia. Brewed to be extra crisp and easy-drinking, it\u2019s crafted for a new generation that\u2019s rewriting the rules \u2014 whether it\u2019s beer, parties, or skincare.<\/span><\/p>\n

\"Darakornphotography
\u179a\u17bc\u1794\u1797\u17b6\u1796\u178f\u17c6\u178e\u17b6\u1784\u1793\u17b7\u1784\u1780\u17d2\u179a\u17c1\u178c\u17b8\u178f\u1791\u17c5\u1798\u17d2\u1785\u17b6\u179f\u17cb\u178a\u17be\u1798<\/figcaption><\/figure>\n
\"Darakornphotography
\u179a\u17bc\u1794\u1797\u17b6\u1796\u178f\u17c6\u178e\u17b6\u1784\u1793\u17b7\u1784\u1780\u17d2\u179a\u17c1\u178c\u17b8\u178f\u1791\u17c5\u1798\u17d2\u1785\u17b6\u179f\u17cb\u178a\u17be\u1798<\/figcaption><\/figure>\n

Enquiries<\/b><\/p>\n\n\n\n
Joey Brophy<\/span><\/p>\n

Global Brand PR\u00a0<\/span><\/td>\n

joseph.brophy@heineken.com<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

About HEINEKEN<\/b><\/p>\n

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken\u00ae brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN\u2019s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brew a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our\u00a0<\/span>Company’s website<\/span><\/a>\u00a0and follow us on\u00a0<\/span>LinkedIn<\/span><\/a>\u00a0and\u00a0<\/span>Instagram<\/span><\/a>.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

PHNOM PENH \u2013 3 APRIL 2025 Heineken\u00ae Silver officially landed in Cambodia on Tuesday night\u2014unveiling itself through an epic plot twist that transformed Connexion (Koh Pich) into the\u2026<\/p>\n","protected":false},"author":2,"featured_media":77347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-77340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"featured_image_src":"https:\/\/kraosrok.com\/wp-content\/uploads\/2025\/04\/Knongsrok-thumbnail-.jpg","yoast_head":"\nHeineken\u00ae Silver Just Pulled Off Cambodia\u2019s Smoothest Prank at the Biggest KOL Party of the Year - Kraosrok<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kraosrok.com\/?p=77340\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken\u00ae Silver Just Pulled Off Cambodia\u2019s Smoothest Prank at the Biggest KOL Party of the Year - 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